Our Story

JEchols Brand has been in business since 2019.  We believe in real clothing for real people in today’s society.  We have grown and changed as the pandemic has reshaped all of our lives.

We are so thankful that we have been given an opportunity to  share our passion for fashion and merge our diverse background from small town, big city, corporate, travel and many other experiences together with a lifetime of fashion enthusiasm and passion for people.

What we Believe:

We believe clothing can be comfortable and stylish.

We believe that the clothes you wear should enhance your appearance and mood.

We believe that you should be able to easily transition your look.

We truly believe that every individual is Extraordinarily Unique.

“Here’s the bottom line, We want people to see what we see and beyond… The Power, The strength and the Beauty in each and everyone of us ”